On April 18, 2022, Latto announced being the first female artist in 12 years to reach #1 on US Pop, Rhythm, and Urban radio charts. So you would think she would have exerted her "Big Energy" into celebrating. But instead, she found herself arguing with people on the Twittersphere about how petty and demeaning it can be.
Even one Twitter response called her annoying and a new artist. With this statement, I think this Twitter responder has never watched the Rap Game and failed to witness a star in the making. So, let's quickly take a trip down Latto's career memory lane for those in the back while pondering if she is next in line.
In 2016, the world was introduced to the talent of Miss Mulatto on Lifetime's Reality Television Show, The Rap Game. The illustrious mega-producer Jermaine Dupri hosted the Rap Game. Dupri is known for discovering such talents as Da Brat, Xscape, Criss Cross, and Bow Wow, to name a few. So it was not strange at all that he would be searching for the next young artist to take the world by storm. Miss Mullatto won the first season of The Rap Game and made brief appearances in Season 2.
You can tell by her raw delivery and creative penmanship that she was in a league of her own. After winning the show, she rode off her newfound fame by releasing three mixtapes and awe-strikingly turning down a record deal with So So Def Records. She turned down the deal because she felt she was worth more than Dupri was offering her and decided to go independently. By the end of 2017, she released her EP "Time and Pressure."
In 2019, Miss Mullatto changed her moniker to Mulatto and released the song "Bitch from da Souf." This song debuted 95 on the Billboard Hot 100 list and was certified gold. And if this song couldn't get any better, she also released a remix of "Bitch from da Souf' featuring Trina and Saweetie. This remix went RIAA-certified making her the first female artist in Atlanta to accomplish this.
By 2020, Mulatto was making traction and getting noticed more in hip hop. The evidence of that was her induction into the XXL 2020 Freshman Class, making her one of the two women ever to do so. Later that year, she released her major label record Queen of da Souf plus an extended version of the album totaling over 300 million streams worldwide. She also had some heavy-hitting features from Gucci Mane, Lil Baby, and City Girls.
In 2021, she encountered controversy over her stage name Mulatto and later changed it to Latto. Her initial reasoning for using the name Mulatto was to represent her being mixed-race, but she later had a change of heart and announced her new moniker as "Latto."
On March 25, 2022, Latto released her project "777," with features from 21 Savage, Childish Gambino, Lil Wayne, Lil Durk, Nardo Wick, and Kodak Black. She later collaborated with Mariah Carey for the "Big Energy" remix, which seemed more than appropriate since the song sampled Carey's "Sweet Fantasy."
Latto is working hard and making deep footprints in Hip Hop. She's had features with some of the most prominent artists, is on tour, and is reported to perform for the 2022 Billboard awards. Evidently, she is creeping up to be the next artist in line or has already grabbed that title. Only time will tell to confirm this theory, but I can guarantee Latto is here to stay indelibly.
Posted By: Laydie Fluent
Article written by: Renita Betts Owner of The Be Your own Kind Platform
IG: @Be_yourownkind
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